PMG360 launches AudienceIQ to find buyers outside the CRM

PMG360 has introduced AudienceIQ, an audience intelligence platform and managed service designed to help marketing teams identify and activate buyers who do not appear in CRM systems. The launch targets a common revenue problem: incomplete market visibility that can lead to wasted spend and missed pipeline.

Why it matters: - CRM systems often show only part of the available market, leaving revenue teams blind to anonymous buyers researching before they ever fill out a form. - AudienceIQ is designed to help teams prioritize the accounts and audiences most likely to convert, which can improve targeting and reduce wasted ad spend. - PMG360 is pairing the platform with managed strategy and execution, not just software, to turn audience data into pipeline activity.

What happened: - PMG360 announced the launch of AudienceIQ, an audience intelligence platform with managed strategy and campaign execution. - The launch took place Aug. 5, 2026, in New Jersey. - The offering is aimed at B2B and B2C marketing teams across technology, healthcare, financial services, manufacturing and other sectors.

The details: - AudienceIQ combines identity resolution, intent data, CRM enrichment and audience activation in one system. - The platform is built to identify, prioritize and reach buyers who never show up in a CRM. - Kurt Martin, CEO of PMG360, said AudienceIQ is meant to answer questions a CRM cannot, including who is actively researching, where missing buyers are and which audiences deserve budget now. - AudienceIQ includes six core capabilities: identity resolution, intent data, audience enrichment, CRM analysis, audience activation and analytics and reporting. - Identity resolution connects anonymous website activity to real companies and contacts across channels. - Intent data surfaces companies researching a category before they raise a hand. - Audience enrichment fills data gaps and improves match rates for more precise targeting. - CRM analysis measures coverage, gaps and the market outside a company’s existing database. - Audience activation reaches priority audiences across paid, owned, earned, ABM and partner channels. - Analytics and reporting connect audience performance to lead quality, pipeline and revenue. - PMG360 says revenue teams using intent-matched audiences can see two to three times higher conversion rates, cut wasted ad spend by 18% to 40% and generate 25% to 60% more pipeline. - PMG360 is offering qualified companies a complimentary Audience Intelligence Audit that reviews CRM match rates, audience gaps, intent opportunities, potential ad waste and a prioritized executive roadmap. - Companies that move forward with an eligible AudienceIQ program within 30 days of the audit can apply a launch credit toward setup, audience strategy, campaign planning or activation services. - A 14-day free trial is also available for teams that want to test the platform against their own market before committing. - AudienceIQ is available now for teams in technology and SaaS, healthcare, financial services, manufacturing, higher education, retail and eCommerce, professional services, and associations and nonprofits. - PMG360 has worked with marketing and demand generation teams for more than 20 years and says it has analyzed millions of audience interactions across B2B and B2C revenue motions. - The company says it combines audience intelligence technology with hands-on strategy and campaign execution to move clients from broad assumptions to targeted audience action. - More information is available in PMG360's announcement. - Kurt Martin can be reached at +1 201-618-0063. - Martin's LinkedIn profile is available here.

Between the lines: - AudienceIQ appears aimed at a persistent marketing challenge: CRM data alone does not capture anonymous research behavior or the full addressable market. - The managed-service angle suggests PMG360 wants to sell both insight and implementation, which can appeal to teams that lack in-house audience operations support. - The audit and 14-day trial create two low-friction entry points that may help PMG360 convert interest into longer-term programs.

What's next: - PMG360 will likely use the audit, trial and launch-credit offers to bring in early users and validate AudienceIQ across industries. - Results from those programs will show whether the platform can deliver the conversion and pipeline gains PMG360 projects. - The company is now positioning AudienceIQ as a live option for teams that want to close the gap between CRM records and real market demand.